{"id":255,"date":"2025-01-21T20:37:46","date_gmt":"2025-01-21T18:37:46","guid":{"rendered":"https:\/\/unline.com.ua\/?post_type=blog&#038;p=255"},"modified":"2025-12-19T14:17:59","modified_gmt":"2025-12-19T12:17:59","slug":"impetus-brend-%e2%84%961-v-yevropi","status":"publish","type":"blog","link":"https:\/\/unline.com.ua\/en\/impetus-brend-%e2%84%961-v-yevropi\/","title":{"rendered":"Impetus is the #1 brand in Europe"},"content":{"rendered":"<p><strong>The history of the Impetus brand: European quality from Portugal<\/strong><\/p>\n<p>The brand originated in Portugal in the early 1970s. In 1973, the Figueiredo family founded a small textile production, which over time grew into a powerful international holding. <strong>Impetus Group<\/strong> \u2014 one of the leaders of the European underwear and homewear industry.<\/p>\n<p>Starting with local production of men&#039;s underwear, the brand has gradually expanded its portfolio and today offers comprehensive collections: from basic and premium underwear to pajamas, loungewear, sportswear and thermal clothing. The brand&#039;s products are exported to dozens of countries and are represented in key international markets.<\/p>\n<p><strong>Vertically integrated production and innovative approach\u00a0<\/strong><\/p>\n<p>One of the main competitive advantages is full control over the production cycle. The company owns modern factories in Portugal and sells <strong>vertically integrated model<\/strong>: our own fabric research, design, collection development, tailoring and final packaging are carried out within the holding.<\/p>\n<p>Its own R&amp;D center allows the brand to introduce innovative materials and technologies, in particular <strong>TENCEL\u2122, Outlast\u00ae, seamless technology, Less Pilling, thermoregulation and antibacterial treatments<\/strong>This makes the products stable in quality and attractive to wholesale partners.<\/p>\n<p><strong>Family values and stability for partners\u00a0<\/strong><\/p>\n<p>Impetus remains a family-owned company today, where management heritage is combined with a modern business vision. This model provides <strong>long-term stability<\/strong>, predictability of supplies and responsible attitude towards partners.<\/p>\n<p>For wholesale customers, Impetus is:<\/p>\n<ul>\n<li>European production &quot;Made in Portugal&quot;<\/li>\n<li>stable quality and standards control<\/li>\n<li>current collections with commercial potential<\/li>\n<li>a reliable brand with over 50 years of history<\/li>\n<\/ul>\n<p><strong>Impetus Group<\/strong> \u2014 when half a century of experience, family values, and modern technology work together to create a product trusted around the world.<\/p>","protected":false},"featured_media":464,"template":"","class_list":["post-255","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/unline.com.ua\/en\/wp-json\/wp\/v2\/blog\/255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unline.com.ua\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/unline.com.ua\/en\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unline.com.ua\/en\/wp-json\/wp\/v2\/media\/464"}],"wp:attachment":[{"href":"https:\/\/unline.com.ua\/en\/wp-json\/wp\/v2\/media?parent=255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}