Impetus is the #1 brand in Europe

The history of the Impetus brand: European quality from Portugal

The brand originated in Portugal in the early 1970s. In 1973, the Figueiredo family founded a small textile production, which over time grew into a powerful international holding. Impetus Group — one of the leaders of the European underwear and homewear industry.

Starting with local production of men's underwear, the brand has gradually expanded its portfolio and today offers comprehensive collections: from basic and premium underwear to pajamas, loungewear, sportswear and thermal clothing. The brand's products are exported to dozens of countries and are represented in key international markets.

Vertically integrated production and innovative approach 

One of the main competitive advantages is full control over the production cycle. The company owns modern factories in Portugal and sells vertically integrated model: our own fabric research, design, collection development, tailoring and final packaging are carried out within the holding.

Its own R&D center allows the brand to introduce innovative materials and technologies, in particular TENCEL™, Outlast®, seamless technology, Less Pilling, thermoregulation and antibacterial treatmentsThis makes the products stable in quality and attractive to wholesale partners.

Family values and stability for partners 

Impetus remains a family-owned company today, where management heritage is combined with a modern business vision. This model provides long-term stability, predictability of supplies and responsible attitude towards partners.

For wholesale customers, Impetus is:

• European production "Made in Portugal"
• stable quality and standards control
• current collections with commercial potential
• a reliable brand with over 50 years of history

Impetus Group — when half a century of experience, family values, and modern technology work together to create a product trusted around the world.