Date of foundation: 2015
Aruelle — is more than a brand. It is a philosophy where elegance is combined with freedom, and comfort becomes a refined art. We change the idea of home wardrobe, blurring the lines between everyday comfort and modern style. At Aruelle, classics take on a new sound, complemented by bold details and innovative shapes.
Inspired by timeless aesthetics and the dynamics of fashion, we create clothes that go beyond the standard. Our collections harmoniously intertwine refined romance, restrained minimalism and expressive accents, forming a style that allows you to feel unique at any time of the day.
Each Aruelle pajamas is a carefully thought-out combination of luxurious materials, perfect cut and impeccable shape. We focus on sensations, choosing fabrics that give softness to the touch and at the same time look impeccable. The laconic silhouettes of homewear and delicate textures of pajamas create a balance between sophistication and natural lightness.
Aruelle is about individuality without compromise. We create not just homewear, but a lifestyle - for those who seek to express themselves without regard for conventions, and who find beauty in the details.
Aruelle is your space of style, freedom, and confidence.
BRAND FEATURES
- Tremendous attention to detail;
- Modern design and stylish cut, unparalleled on the market
- Reasonable price;
- Natural and innovative materials;
- Wide range of products;
- A wide audience of end consumers: from young girls to women.
size range:
brand assortment
Pajamas
Nightgowns
Home clothes
Men's pajamas and bathrobes
Women's bathrobes
materials in products
Pajamas and other products from TM Aruelle made of cotton
The brand's top sellers are viscose pajamas, which impress with the quality of prints and material. Viscose can be either 100% or with the addition of elastane, which gives the fabric elastic properties.
Another option is products with the addition of polyester to viscose. The fabric acquires a slight shine only on the outside, while the back remains matte and completely natural to the body.
The Aruelle brand was one of the first in the world to use viscose of this quality in the manufacture of pajamas and homewear.
Flannel pajamas are a top seller in the fall and winter. Please note that products made from this fabric – 100% – contain cotton.
The fabric has a small pile, which is responsible for preserving body heat.
The company's technologists use the densest fabric.
Features of flannel products from the Aruelle brand:
- 100%cotton
- High density fabrics
- High-quality, clear prints
- Protection against coughing
- Durability
It is enough to try once to be sure of the silkiness of the fabric. The fabric is much more wear-resistant than silk, which is similar in tactile sensations. Products made of polyester are not picky and resistant to snags.
brand features
Global brand presence and presence
A regular participant in the professional exhibition in Paris Salon International de la Lingerie. The Aruelle brand is represented throughout Europe, America, Japan and the UAE. The brand has huge loyalty among influencers and opinion leaders, because the pajamas have a modern style and their own recognizable DNA. Underline has been the exclusive representative of the brand in Ukraine for many years.
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